The financing will be used in large part to support both Applied SB capabilities and Groupietunes technologies. Ellerphund is a Dallas based private investment fund focusing on private equity and developmental real estate opportunities. Investments to date have generally been concentrated in leading edge technology companies.

An Ellerphund representative says, "We are excited to have completed our investment with MCNE Inc, providing a $1M convertible debt facility to provide continuing stability and growth to an emerging market leader in the mobile distribution and marketing space. MCNE, Inc. has the ability to request additional funds $3 million plus if needed from Ellerphund or seek a competitive offer elsewhere."