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appliedSB builds multi-faceted mobile and digital technology for companies and artists looking to create direct relationships between both artists and fans, and brand and consumer, on whatever device a person is using: laptop, desktop, or mobile device.
With that relationship in place, the technology will give the capability for sales, (tickets merchandise, music, etc) promotions, contests, and more.
appliedSB has the distinction of having completely DRM-free content from EMI, SonyBMG, Universal, Warner as well as dozens of large independent record labels in the United States which allows us access to the music of millions of artists from classic artists such as Elvis, U2, Dave Matthews Band and Madonna as well as newer artists such as Kanye West, Carrie Underwood, The Jonas Brothers and The National. Using this content and our partnerships with such companies as viral marketing networking site Clatterhead, and in-store environment services giant DMX, appliedSB is able to give customers a wide array of solutions to identify and reach their intended audience through multiple mediums.
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press RELEASES 
07/25/2006 - MCNE ANNOUNCES LAUNCH OF APPLIEDSB TECHNOLOGY; Partnering with Marketsource and Brand Experience Lab
BRINGING MOBILE MARKETING SOLUTIONS TO ALL TYPES ...
04/11/2006 - MCNE, INC ANNOUNCES FUNDING FROM ELLERPHUND
MCNE, Inc., a Delaware corporation, today announced ...
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