appliedSB has several tool sets which can help create direct relationships by using its Web-based or Mobile based community packs. The web-based community pack includes features such as messaging, blogging, linking and tagging, artist content upload with real-time sales available, and much more.

The Mobile community pack includes features such as SMS messaging to fans/customers, tour and other alerts, mobile blogging, real-time voting and polling applications, WAP page generation, and much more.