Music Today

About the client

MusicToday operates fan clubs and merchandise stores for artists and personalities such as Dave Matthews Band, Tiger Woods (as SportsToday), The Police, John Legend, 50 Cent, The Beatles, Elvis and more.

Challenge

MusicToday's main focus was on physical product sales with only a small amount of digital music and services being offered, a number they wanted to see grow substantially. Additional they only had access to live performances and not artists back catalog material in which they wanted to gain access.

Solution

appliedSB/GroupieTunes provided digital solutions and integrated their products with our upcoming GT Pass system to enable fans to purchase merchandise, tickets, and more right from their mobile phone, wherever they are. appliedSB also enabled them to sell back catalog content which covers the artists entire discography.

Result

The solution has shown solid success as MusicToday rolls out dozens of new artist stores per month. With the future launch of GTPass, they will also begin monetizing their investment into mobile marketing.